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New York City, 1930s: HELLUVA TOWN is one of the city’s secret neighborhoods, tucked somewhere between Little Italy and the Bowery. Its citizens are actual, living cartoon characters—an oasis of rubbery, hyper-saturated anarchy where you can be anyone you want and do anything you choose.
The game uses a super simple, card-based system (Helluva System) that can be learned in five minutes. It’s built for both seasoned players and complete newcomers—and it rewards cartoon logic, physics, and folly.
The worldbuilding is delightfully crazy: run, jump, fly, and splat from the forbidden pleasures of Grin Gardens to the alienating machines of Shocktopia, from the shadowy alleys and docks of Jellyfish Junction to the rocky desert of Moonshine Mesa—never knowing when you’ll plunge into a canyon and pop back up in a cloud of smoke.
Best of all, you can pimp out the super weird weapons built by the Scam Ink Corporation. Everything is set to funky little psychotropic ditties. Join the ink-fueled, never-ending trip—that’s mad, folks!
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